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Downtown Brockton on
Saturday, November 28th at 12 noon
Put on Your Santa hat for the largest gathering of Santa Hats on the planet:
Brockton is the home of the first
department store Santa Claus.
In 1890 James Edgar the owner of the largest department store in New England
at the time brought the famous Thomas Nast illustration to life
and created a tradition that has become a memory for everyone across America.
To honor James
Edgar and his love for children the people of Brockton established the
Santa Hat Challenge several years ago.
The Challenge today is to follow these simple steps:
1. Put on your Santa Hat
2. Take a selfie
3. Post it to your Facebook page and proclaim
"I took the Santa Hat Challenge!"
4. Make a gift to the Jimmy Fund for 125 nickels ($6.25),
dimes ($12.50, or quarters ($31.50)
5. Post this on your Facebook page and challenge
all your friends to join in the fun in
Downtown Brockton on Saturday, November 28th at 12 noon.
Put on Your Santa hat for the largest gathering of Santa Hats on the planet: www.santahatchallenge.com
Thank you to everyone that accepts the Challenge! - See more at:
Join the Santa Hat Challenge! James Edgar, 1st department store Santa
In November of 2008, the elves at
1stDepartmentStoreSanta.com thought it was time to bring
attention to a great Brocktonian,
Mr. James Edgar. “Uncle Jim” as he was fondly called by the children of Brockton, to tell the story of how he became America’s
First Department Store Santa. The Santa Hat Challenge was created to bring awareness of Mr. Edgar’s generosity and
philanthropy to the children of Brockton Massachusetts. Santa Hats (sponsored by Signature Healthcare) were distributed
throughout the city along with a history lesson of Mr. James Edgar and a date was organized to set a world record of the most
people wearing Santa hats, all in his honor.
first year over 500 people gathered in front of a plaque (donated by
Samaritan Medical Center) dedicated to Mr. Edgar
at the location of the original Edgars Department store in Downtown Brockton. The following year the Irish Echo reported
that Mullingar Ireland joined in on the fun and broke Brockton’s record by gathering 780 people subsequently a brotherhood
was bonded between the two cities. Later in November of that year Brockton reclaimed the record with 982 and in 2011
set a new record with 1780.
Mr. Edgar is an original charter member of the
Santa Claus Hall of Fame.
To read more about this generous and philanthropic man you can visit
www.SantaClausHall.com or www.1stdepartmentstoresanta.com
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